Rookie Mistake

I thought I would simply go to Target on Friday morning to pick up a GPS that was on sale. I couldn’t believe the price.

Turned out to be more complicated than I thought.

Retail Sales Outlook

We were in Dallas for Thanksgiving. We were with my parents, my brother, and my sister’s family. We spent the night at my parents’ house. I decided to get up early and buy the GPS at the nearby Target.

At 5 AM, I walked into the Target near Town East Mall. The parking lot was full. Hundreds of paper cups were scattered outside the store where many people evidently had waited for the store to open. Inside, it was unbelievable. I had never seen that many people inside a Target at one time. Check-out lines were backed up with long lines that snaked throughout the store. People were even checking out at the snack bar.

These shoppers were veterans. They were intense shopping warriors making their way through the store, doing battle with the full power of bulging carts. They looked tired but determined.

I was out of place. A rookie.

Ten minutes later, I headed toward the exit. The GPS had sold out shortly after they opened. I was way too late.

I went across the street to Town East Mall. (It was 5:30 AM and I was already out. May as well go someplace!) I walked through the mall watching people. It was amazing! Every restaurant in the food court was open. Inside Macy’s, there were people at the perfume counter. 5:30 in the morning? Others were trying on clothes. I could not believe the number of people in that mall before the sun had come up.

Ok, I realize that some of you are shaking your head at this point. You’ve been there and done that on Black Friday. You may be a shopping warrior yourself.

No doubt it is obvious to you that I was out of place.

A clueless rookie.


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10 thoughts on “Rookie Mistake

  1. For us 5 a.m. is not too early to be up. Too bad you didn’t get the GPS for all your effort. Our Black Friday is Boxing Day (Dec. 26th)and you won’t find us there at all! At our age, there’s nothing that we truly NEED!

  2. Jim,
    I heard on the news that the Target you went to that morning is the busiest Target in the United States. So don’t feel too bad about your rookie mistake! Hope you and your family had a great Thanksgiving and a wonderful holiday season!

  3. Lol. I am an anti-shopper. Which only means I seriously have to drag myself to the stores. And you can be sure I won’t be there when the lines are long, or anytime before dawn. 🙂